We surveyed 400 marketers on how they use generative tools today — and where they still do not trust them.
Seventy-two percent of the teams we surveyed now use generative tools weekly. Only a third say those tools are connected to how work is reviewed and published.
The biggest blocker was not quality — it was traceability. Respondents wanted to know which request produced which asset, and who approved it.
Video is the fastest-growing format: 58% plan to generate short-form video in-house next year, up from 19% this year.
Placeholder article — fictional content for demonstration.